The web gives you access to share your tunes globally. Your fans can hear your music seconds after you get them online. The evolution of promoting your music on the web has grown from MP3.com to Napster, SoundClick and then Myspace came in and changed the game.
While the buzz on Myspace has come and is fading quickly, it left a very profound impact on the music industry. Social media rules the web and Google so you need to create new content frequently. Blogs are being created by the thousands everyday. Everyday there are millions of videos being watched on YouTube and Blip.
How do you balance your time between promoting and creating music with so many changes and advancements? Here is a list of 5 sites to help you promote your music and get your music to fans across the globe.
Twitter. The ease of use and real time search make Twitter one of the top sites on the web. Intimately connecting with fans in short bursts, providing updates and following the conversations happening around your band are vital to your success. Using things like Twitter Search, TweetDeck and HootSuite your experience on Twitter can be managed and magnified ten fold.
Bandcamp. The Radiohead Economy has become extremely popular and the value of music is changing. BandCamp allows you to sell your music like Radiohead and also offer a robust stand-alone site and tools to sell and market your music. You can price the tracks at whatever value you decide and not the standard 99 cents. Ask for an email address and give your songs away to your fans. However you want your fans to consume and pay for your music can be applied with Bandcamp.
Wordpress. Stop using long loading Flash and start getting on the blogging craze. Getting new content on the web quickly not only makes Google and search engines happy, but they also keep your fans happy. Using Wordpress is the standard in content management. With plugins, easy to change templates, WISYWIG editors and plenty of member support, Wordpress is the top CMS.
Google. Everyone knows about Google for their almightily search engine. You need to look at their amazing suite of tools. From their RSS Reader to manage the sites you read to GMail to communicate, their tools are endless and the best part is that they are all free. One last tip is to use Google Alerts to be notified of anytime your band name is mentioned on the web.
ReverbNation. The leading internet music marketing tools site with over 400,000 musicians is growing and unstoppable. Use their tools to manage your email list, grab widgets for your social networks and gather data on your fans to book tours, get radio play and even connect with brand sponsors.
These five sites are geared to get your online music promotion a kick start and put your music in front of the people who matter the most, your fans. Try them out and see what works for you and your music. How are you improving your online music marketing?
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